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• They will be able to identify cost-effective, sustainable solutions along the whole life cycle;
• Their voice will be heard in multi-stakeholder activities;
• They will increase their competitive advantage by developing and selling more sustainable products and services.

Governments may participate because:

• They will be able to link their national initiatives to the global life cycle initiative in the field of LCM and LCA;
• They will be among the outstanding countries/regions in promoting a life cycle economy;
• They will provide better access to training for producers and consumers in their country and worldwide.

Research Centres and Institutes may participate because:

• They can address new issues related to life cycle approaches and sustainability not yet examined in the initiative;
• Their expertise can directly contribute to changing unsustainable consumption and production patterns;
• They can share their knowledge in the fields of LCM, LCI and LCIA methods.

Consumer Organisations and NGOs may participate because:

• The initiative can increase their awareness, helping them to facilitate more sustainable consumer behaviour;
• They will have a global forum to inform people all over the world about the benefits of a life cycle economy;
• They can address poverty alleviation and North/ South inequalities as well as other issues.

Foundations may participate because the initiative can:

• Achieve and sustain a healthy planet and livelihood;
• Promote change in sustainable policies;
• Facilitate progressive social change by addressing the underlying conditions of environmental problems.